Created in Adobe Illustrator for computer graphics magazine article.
Apple Honey logo created for Golden Corral restaurant chain. Miami Art Museum and PPA logos designed for event-based functions.
Worked with MasterTag to create a fresh, clean branded "look" attractive to women based on focus group input. QR codes allow tracking on popular plants "snapped" by consumers.
Changing the format to a non-die cut shape saves money and allows in-house printing on small quantity of tags required in emergency situations.
32 page catalog printed in large postcard size format. Saved over $5K in printing and mailing costs based off smaller format and strategic used of color vs black and white.
88 page Blooming Nursery perennial reference guide and liner catalog. Produced yearly for customer mailing and tradeshow distribution.
Created for Xerox copier technical manual using Photoshop and Illustrator.
Two color quarterly customer mailed newsletter for freight matching company. Author, illustrations, took photography and designed.
Wrote copy, digital photography, and designed promotional flyers. PDF files emailed to customer mailing database to increase tree sales and promote event.
Tradeshow direct mail lead generation campaign targeting decision makers to visit DAT Services booth.
Direct mail piece created for internet company re-branding campaign successfully targeted over-the-road drivers and brokers. Increased internet users significantly with integrated tradeshow, online banner advertising and trade publication advertising print campaign.