Coordinated photo shoot at nursery with freelance photographers hired by magazine editors.
Kelli Rodda and Todd Davis at Nursery Management magazine contacted me at the beginning of April 2011 to produce an article for May 2011 issue.
I interviewed the management team for one hour and wrote the article over a weekend.
Article garnered positive press for Kraemer's Nursery on a national level.
Worked with Ball Horticultural marketing team to craft a grower-based perspective and promotional story on Hydrangea p. 'Bombshell'.
Took photograph of Jim and interviewed him based on questions provided by Ball.
Worked with Curt Kipp from the OAN who wrote this article and took the photography.
I provided Curt with information from Nursery Management Magazine as base content for interviewing the owners.
Member profile article provided free exposure for Kraemer's Nursery during largest tradeshow on west coast. Magazine mailed to members and distributed at FarWest show August 2011.
Sarah Martinez from GIE Media initially asked me to write an article for Lawn & Landscape print magazine December 2010.
Photos taken at nursery and authored Japanese Maple article based off tree selection available at nursery with good inventory numbers.
Online format of Japanese Maple article featured in Lawn & Landscape print magazine December 2010.
Sarah Martinez from GIE Media liked the Lawn & Landscape article so she repurposed it for January 2011 garden center magazine.
Kraemer's received phone calls inquiring about Japanese Maple availability from interested parties not already in sales lead database.
Photography, research and writing completed in November 2010.
September 2010 OAN Digger issue featuring 2010 PPA national symposium overview.
As the media coordinator for the Portland 2010 national conference, I negotiated article in trade publication for free media exposure for non-profit organization.
I also designed the logo for the conference to promote the natural beauty of the Pacific Northwest.
Worked with Danielle Ernst, PR Manager on June 2009 digital e-magazine for Proven Winners.
Created Top Ten list of gardening events in Oregon and Washington.
Personal garden blog with posts from 2009 - 2011.
Authored thirteen blog posts on DIY greenhouse installation. Photos, copy and posting during 2009. To see all posts, visit: http://solexx.com/blog/author/dawn/
Blog contributor: Postings monthly on general plant care tips and plant recommendations for the Pacific Northwest region.
Trade magazine feature article printed in March 2006 for Blooming Nursery.
Hebe article written and photos taken on-site at the nursery.
Worked with Jenny Andrews, Garden Design editor on first consumer-focused article featuring new plant grown by Blooming Nursery on March 2006 cover.
We didn't have any mature samples available in early Spring. Look closely for multiple liner plants potted up to appear as one plant.
Worked with Paul Black on American Nurserymen magazine Field Notes article in June 2005.
Worked with Grace Dinsdale to produce article promoting a lesser-known and grown nepeta in the perennial trade.